Why You Need To Translate Your Videos

English is often considered the modern world’s universal language since it is understood in practically every corner of the planet. However, it’s a fact that not everyone speaks or even understands English, and there are a lot of contextual subtleties that can be lost that can cause confusion for the viewer. If you are still wondering why you need to translate your videos, here are some of the best reasons.

Increased Viewership

If you are posting your video on platforms like YouTube or Vimeo, the number of views you get might matter to you. Should this be the case, you definitely want to look into having your videos translated. The more people who can understand what you are trying to say, the more views you are going to get thus,  generate more targeted traffic their website. It’s just simple math.

SEO Advantage

In case you don’t know what search engine optimization or SEO is, it’s basically where your site, content or profile become more visible when searching on search engines like Google. A lot of things affect SEO and the languages that the content is tagged with is one of the biggest. If your videos are tagged with multiple languages, it become substantially more exposed.

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Gaining the trust of your viewers is difficult enough when the audience speaks the same language as what is used on your videos. Can you just imagine how hard it is it earn the confidence of viewers who can’t even understand what you are saying? Translating your video into a language that they can actually comprehend will go a long way towards earning credibility among more viewers.

You Actually Reach People

This ties in with the point made above. Once you earn the trust of your viewers by translating your video into their language or a language that they understand, your message becomes easier to digest. With this being the case, the viewers will therefore have an easier time internalizing your message.

Great For Places Where Sound Isn’t Allowed

Finally, translating your video content can also help some viewers enjoy your message without having to turn up the volume or rely on the audio aspect. They can just read the subtitles.

6 Responses to “Why You Need To Translate Your Videos”

  1. Brad says:

    There used to be a time that the only program that needs translation are the religious ones. Most companies never really cared to sell outside their borders. However, with the trend of online shopping, many products online have been made available worldwide.

  2. Joaquin says:

    I like to watch foreign shows online. Most of them have captions in English so I think most English speaking people can watch them without any problem.

  3. Sasha says:

    Many people benefit from translations on close captioning. They can understand foreign language even if they don’t know how to speak them.

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